We use analytics tools to better understand how visitors use our Site and Services. This policy explains what analytics data we collect, how we use it, and your options for controlling it.

This Analytics Policy should be read together with our Data Protection & Privacy Policy and Cookie Policy. By continuing to use our Site or Services, you acknowledge your acceptance of this Analytics Policy.
TOS.

What analytics tools we use

We may use third-party analytics providers, including but not limited to:
a) Google Analytics (Google Ireland Ltd. / Google LLC);
b) Facebook Pixel (Meta Platforms, Inc);
c) Hotjar (Hotjar Ltd);
d) Mixpanel (Mixpanel, Inc.);
e) Other service providers that help us measure traffic, usage, and performance.

These providers use cookies, device identifiers, and other tracking technologies to collect and analyze information about your use of our Site.

The specific providers we use may change over time, and we will update this policy accordingly.

Data collected

Through analytics tools, we may collect:

a) pages visited and time spent on the Site;
b) clicks, scrolls, and interactions with content;
c) referring website or campaign links;
d) browser type, operating system, and device type;
e) IP address (which may be anonymized or truncated depending on jurisdiction and provider settings); and/or
f) Geographic location (approximate, based on IP address).

We do not use analytics tools to collect personally identifiable information such as names or email addresses, unless you provide that information voluntarily (e.g., via signup) and we do not intentionally collect sensitive categories of personal data (such as health, financial, or biometric data) through analytics tools.

Our Site and Services are not directed to children under 13, and we do not knowingly use analytics to track such users.

How we use analytics data

We process analytics data to understand how visitors interact with our Site, so that we can improve navigation, content relevance, and performance. This helps us make the Site more useful and secure for you.

We process analytics data to:
- Understand how visitors interact with our Site;
- Improve user experience and site performance;
- Monitor technical errors and security threats;
- Measure marketing campaigns and optimize content; and/or
- Generate aggregate, anonymized reports for business insights.

We use analytics data only in aggregated and anonymized form whenever possible.

Legal basis for processing (GDPR/EEA/UK users)

For users in the European Economic Area (EEA), Switzerland, and the UK:

a) strictly necessary analytics (basic site performance and security): legitimate interest; and
b) all other analytics tracking (e.g., behavioral or marketing analytics): consent via cookie banner. You may withdraw your consent at any time via the cookie banner or your browser settings, without affecting the lawfulness of processing based on consent before withdrawal.

Data sharing & retention

Analytics providers process data on our behalf. Data may be stored on servers located in the United States or other jurisdictions. We retain analytics data only as long as necessary for business and legal purposes, typically between 14–26 months for Google Analytics, unless a shorter or longer retention period is legally required or technically configured.

We do not sell analytics data to third parties. Analytics providers act as data processors and only process data on our instructions.

Your choices & opt-out options

You can manage or disable analytics tracking in several ways:

a) cookie banner: Reject non-essential cookies when prompted.
b) browser Settings t block or delete cookies.
c) opt-out tools:
i) Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout
ii) Industry opt-out platforms (NAI, DAA, EDAA).

Note: If you disable analytics, some features of our Site may not function properly.

For more information on controlling cookies, you may also visit www.allaboutcookies.org

International data transfers

As we are a U.S.-based company, analytics data may be transferred outside your home country. When required, we apply safeguards such as the European Commission’s Standard Contractual Clauses (SCCs). These are legally binding commitments between companies that transfer personal data internationally, designed to ensure that your data continues to receive a high level of protection even when processed outside the European Economic Area, Switzerland, or the UK.

Updates

We may update this Analytics Policy from time to time. Any changes will be posted here with a revised “Last Updated” date.
If we make significant changes, we will provide additional notice (e.g., via email or prominent notice on our Site).

Contact us

If you have any questions about this Analytics Policy please contact us:

Random Sounds, Inc
1201 North Market Street
Suite 111, Wilmington
Delaware
19801
United States
Or by email at support@sounds.co