Spotify Fanstudy: Discover the Power of Playlists on Spotify

We summarize the Spotify Fanstudy about its playlists and highlight the hacks recommended by Random Sounds that you need to start using with your releases ASAP



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In the Spotify music universe, playlists aren't just playlists; they're powerful tools that combine human curation with machine learning to strengthen the connection between artists and fans. These playlists not only promote the discovery of new talent, but they also foster your relationship with your followers.

Ideal for Musical Discovery

Playlists on Spotify are the gateway for many emerging artists to greater recognition. More than 50% of the discoveries of new artists on the platform occur through programmed playlists, while more than 25% comes from mixes, radio and autoplay.

Random Hack

Use Discovery Mode to reach more listeners through mixes, radio and autoplay. In addition, consider options such as Marquee and Showcase to specifically target your audience.

Standing Out with Creativity

Introduced to capture the visual attention of listeners, Canvas it's a tool that can make a big difference. On average, Songs with Canvas in Spotify playlists are four times more likely to be saved by listeners than those without this visualization.

Random Hack

Engage your listeners by integrating Canvas into your songs to provide them with a more immersive and memorable experience.

Beyond the Scheduled Hearing

Playlists aren't just for reaching your core audience. In fact, your active audience plays your songs through scheduled playlists more than twice as often as your primary audience.

Random Hack

Explore the detailed statistics of your active audience in the Audience tab of the desktop application to better understand who your real followers are and how they interact with your music.

Globalization of Musical Reach

Since 2019, the average number of countries where an artist is heard on Spotify playlists has increased to an impressive 62%. This shows that playlists are not only local tools, but they also have a significant impact on the globalization of your music.

Random Hack

Use Marquee to launch specific campaigns in international markets that you haven't explored yet.

From Streaming to Live Stage

More than 50% of concert ticket sales made through Spotify come from listeners who discovered that artist in playlists on the platform. This underlines the importance of using Spotify as a springboard to connect with your fans and take them from streaming to the real world of concerts.

Random Hack

Take advantage of concert posts on Spotify to ensure that your fans never miss a show.

Enhancing Artistic Discovery

Some playlists on Spotify stand out for their ability to generate artist discovery that exceeds 3700% compared to the average. This highlights how certain playlists can catapult your career to new heights of visibility and recognition.

Random Hack

Use the You're Listening view to capture the attention of new listeners and maximize your exposure on the platform.

In short, playlists on Spotify are not only discovery tools, but also powerful catalysts for cultivating a lasting relationship with your followers. Make the most of these strategies and tools to grow your fan base and advance your musical career toward success with independent power.

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